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PLANNS.
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EXPLOREMOMENNTSPLANNERDISCOVERACCOUNT

ADVERTISING.

// WE DON'T SELL SPACES. WE CREATE CONTEXTS.

Your brand inside the plans people actually make: in the collection they open, the plan we suggest, the guide they read. Never in a banner.

The idea

We hate banners

We hate pop-ups and advertising that interrupts. We believe a brand adds value when it's in the right place, at the right time, with the right tone: when someone is deciding what to do.

We only work with partners who respect our audience and enrich what the city has to offer. If it doesn't fit a real plan, we don't do it.

Formats

Where your brand can appear

Five formats, all inside the product. Each one is measured by appearances, clicks and plans generated.

  1. 01

    Sponsored collection

    A selection of plans with your stamp, on the home page and in Explore. You set the theme; we do the curation.

  2. 02

    Featured plan

    Your event or venue in the Planns Selection and in Momennts during the campaign, marked as sponsored.

  3. 03

    Planner priority

    When the Planner builds an outing and your place fits the group, budget and time, it comes first.

  4. 04

    Raddar content

    A city guide or story written by the team with your brand as partner, in three languages.

  5. 05

    A spot in La Crònnica

    Your brand in the weekly dispatch subscribers get: a mention with context, written by the team, not an ad dropped in.

Audience

People who go out, spend and decide

Planns is young and we won't inflate user numbers. What we can say is who we talk to: Barcelona residents and visitors at the exact moment they decide what to do this week.

  • 1.7MResidents in Barcelona city
  • 16MVisitors to the city in 2025
  • €1,772Yearly household spend on leisure and culture
  • 47%Population attending live events

Sources: municipal register 2025, Barcelona Tourism Observatory 2025, INE EPF 2025, Ministry of Culture EHPC 2024-25.

The context

Real plans this week: this is where your brand would appear

How we work

Four rules we don't negotiate

  • Strict curation

    We don't accept just any advertiser. Your brand shares space only with quality projects.

  • Always labelled

    Everything sponsored says so. The audience's trust is what makes it work.

  • Native formats

    Nothing that interrupts: collections, features, priority, content. Never a banner.

  • Properly measured

    Campaign report with appearances, clicks and plans generated. No vanity metrics.

Let's talk.

Tell us what you want to achieve and we'll propose a format and a price. No commitment.

Request a proposal Write to the team